1. Become a customer to your own service and see what all would you want in your service. (Basically convince yourself first and make sure you are a hard customer)
2. Co-relate that (your service) directly to the P&L of your business and see how it works. Don’t pretend time is going to take care of it. Your timespan should be small enough (1-2 months max), so that you know quickly what is working and what is not working and can assimilate changes in the next cycle.
3. Think of new innovation or ideas and repeat the cycle (got to step 1).